Have you “Googled” yourself lately?

 

By Aris Medical Solutions

 

Modern technology is both amazing and scary! Do you know what is being said about you or your organization? In today’s world we must keep up with what is being said on the World Wide Web (WWW) to make sure what the world sees and reads is not Fake News! It also helps you to uncover any broken links to your website that may frustrate potential new patients from actually finding you.

It is a proven fact that before a person buys nearly anything, they “Google” it. This includes finding services as well as looking for a new physician. Do you want to increase your patient visits? Are you being found? Is the information that is out there correct? We suggest searching for your name, practice name, address, and phone numbers to see what is listed. Also check the websites that rate physicians.

Do you have any social media sites? Did you know that someone else can create one for you? These are called “unofficial” sites in Facebook. Patients could be checking in and writing negative comments about your practice and you may not even know about it. That is why it is so important to keep an watchful eye! However, be very careful how you respond. Patients have the right to tell the world about themselves but healthcare providers do not!

Before you venture into any marketing campaigns, make sure you are not violating any privacy laws. If you decide to hire a marketing company or reputation management service; insist on a company that is well versed in the medical arena. Special HIPAA regulations are required in marketing and we have heard some practices being charged with HIPAA violations due to their service provider. Also, remember to check your state laws as well!

For more information on how Aris Medical Solutions can help your organization with HIPAA Compliance and Protecting your Practice call 877.659.2467 or click here to contact us.

“Protecting Organizations through Partnership, Education, and Support”

About Suze Shaffer

Suze Shaffer is the owner and president of Aris Medical Solutions. She specializes in HIPAA compliance, risk management, and cyber security. She believes that by educating her clients in understanding why and what needs to be done to protect their practice they have a better outcome.

Suze has been instrumental in helping clients nationwide with risk management, implementing privacy and security rule policies and procedures, and ultimately protecting patient data. She includes state and federal regulatory requirements to ensure clients are protected in all areas.

She has spoken at numerous conferences and functions. She continues to educate organizations how to minimize the risks of data breaches. HIPAA compliance is not an option, it is mandatory for every organization that comes in contact with protected health information to have reasonable and appropriate security measures in place. Unfortunately, most organizations don’t realize they are not compliant until they suffer a data breach or they are faced with an audit or investigation.

Did you know that the Office for Civil Rights (OCR) is the agency that investigates data breaches? Have you seen the heavy fines that have been imposed for non-compliance?

All 50 states now have their own set of privacy laws and the State's Attorney General may also investigate privacy violations!

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